Optimizing the on-site SEO

On-site SEO is an optimization done on our own website. This is what we will discuss now. Meanwhile, the Off-site SEO is an off-site optimization. In other words, get backlinks from other websites. There is some debate about the most appropriate and safe way of off-site SEO optimization, but that may be checked out in the other articles. Apart from that, you may also want to hire the recommended Charles Brian International SEO service.

The way of on-site SEO optimization is as follows:

Contact & Privacy Policy page

There is a kind of policy from Google about these two pages, Google prefers websites that have contacts and Privacy Policy pages as they are considered more credible. So make sure your website is well-equipped with these two pages. Privacy Policy form varies, can be like Disclosure page or Terms of Service.

Understand Website Structure

It’s important to understand the structure of a website because the way you link between pages with other pages might be to optimize SEO or even destroy it. There is a so-called “silo structure” that is very popular because it is indeed successful to optimize SEO.


Another important way to optimize on-site SEO is by linking between pages with other pages. When one article has links to another article, it means we are practicing what is called a “link juice” that works to increase rank or traffic.

Some website templates are equipped with “Read more” feature automatically, so we do not have to bother anymore. Well, what if you want to create links or links in the content? We recommend using keywords as anchor text.

Link Variation

In addition to keywords, we can also use multiple link variations. For example:


Click here

Address of website or naked link. Example:


Post title

The following article

If the above steps are done correctly, your website’s ranking will increase a week or several weeks later. Please remember, SEO is slow. Not like when you examine in school or participate in quizzes whose results can be instantly visible.

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